NFC TECHNOLOGY WILL BE IMBEDDED IN 64% OF MOBILE PHONES BY 2018 With pilots and commercial launches in some Latin American countries, the technology is growing in the Region. Learn which banks and operators are leading the trend. THE HISPANIC MARKET REPRESENTS A HUGE BUSINESS OPPORTUNITY FOR MOBILE BANKING, PAYMENTS AND M-COMMERCE Hispanic consumers are active users of mobile payments, accounting for approximately 21 percent of all mobile payment users, AS COMPARED to 13 percent of all mobile phone users. (Reserva Federal, 2012). LATIN AMERICAN USERS ARE INTERESTED IN INCORPORATING MOBILE COMMERCE SERVICES
According Ericsson Consumer Lab, 74% who are not using m-commerce today are interested in starting to use at least one m-commerce service on their mobile phone. USE OF MOBILE BANKING APPS GREW 300 % IN 30 MONTHS According a report from Latinia, the irruption of mobile apps for banking is the same that SMS banking (June, 2013). MOBILE BANKING IS GROWING AND IMPROVING Mobile banking services service offerings has grown 70 % in Latin America (Latinia).
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Infography: Toward to electronic money in Latin America
Strategies you will learn from this conference The Central Bank perspective and the role of governments in deploying mobile money How to establish successful associations and alliances. What are the necessary synergies to launch a mobile financial service in Latin America. Building the mobile wallet: What, how and why of making a mobile wallet a killer service Learn from the latest experiences developed by mobile operators and banks to increase mobile wallet revenues. Evaluating the opportunities in technologies such as NFC Learn from the public transport initiatives to be launched in Latin America and the opportunity in contactless payments in retail. G2P services in Latin America and the opportunity to increase financial services using mobile phones
Learn from regional experiences pushing financial services using mobile phones. Evaluating strategies to entering and expanding in Latin American markets
CLearn about the regulatory environment in Latin American countries and define your strategy. .
TOPICS TO BE DISCUSSED
STATE OF MOBILE BANKING, PAYMENTS AND MONEY IN LATIN AMERICA.
REGULATION AND LEGAL ENVIRONMENT FOR REMITTANCES IN LATIN AMERICA.
LATEST TENDENCIES IN TECHNOLoGIES AND SECURITY PLATFORMS.
USES FOR NFC IN LATIN AMERICA.
G2P SERV ICES IN LATIN AMERICA. THE OpPORTUNITY TO INCREASE FINANCIAL INCLUSION THROUGH ELECTRONIC MONEY.
KEYS OF A SUCCESSFUL MOBILE FINANCIAL SERVICE IN LATIN AMERICA.
NEXT LEVEL IN THE MOBILE PAYMENT MARKET.
TECHNOLOGICAL OPTIONS: LEADERS FORMATS, PLATFORMS, DEVICES AND THE LATEST TECHNOLOGIES ENHANCING USER EXPERIENCE.